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About us

145 years of tradition – combined with innovation and entrepreneurship

Mann im Anzug mit Brille lehnt an einer Ziegelmauer.

Your partner for innovative food and beverages

We are a global player in the sales and production world of sustainable raw materials and have been trading the raw materials tea, coffee and cocoa as a family for more than a century. We combine our wealth of experience with the ever-changing needs of our consumers. In this way, we ensure that we design and offer tailor-made product solutions that impress consumers with healthy ingredients and a fair treatment of our environment and our producers.

We live long-term, sustainable values and take responsibility by bringing our motto “Responsible Enjoyment” to life every day.

Our history

Porträtfoto eines Mannes mit Schnurrbart im Anzug unter der Jahreszahl 1879.

Johann Carl Ellerbrock

The extraordinarily successful history of Hanseatic tea trade begins with the entry into the tea house Hälssen & Lyon in 1879.

Beschriftung mit dem Text: Hälssen & Lyon in grünem Rahmen.

Inventor of decaffeinated, instant, specialty, and freeze-dried tea. The world's largest tea warehouse, manufacturer of luxury brands. Family-owned for four generations.

Lars Frederik Ellerbrock is the main shareholder.

Ein Mann mit Anzug und Hemd lächelt vor einem Fenster, darunter die Jahreszahl 1996.

Lars Frederik Ellerbrock

LIFEBRANDS Natural Food GmbH was founded in 1996 by Lars Frederik Ellerbrock. Today, more than 500 customers in 35 countries are supplied with over 800 products.

“The top priority is to be a strong strategic and creative partner for partners and customers as a company. Together we therefore develop individual products that pick up trends and excite the market.”

Lars F. Ellerbrock

Backstein-Gebäude mit grünem Dach entlang eines Kanals, grauer Himmel.

The Ellerbrock family: 145 years of pioneering spirit and tea history

Represented worldwide

Our locations in the Nordics, Central Europe, North America, and Oceania

Hamburg, Germany

Central Europe

Our headquarters in Hamburg manages Continental Europe, Asia, and Africa. Our Tea & Coffee Lounges are also located here, where we develop and taste new products together with customers.

Email: info@lifebrands.de

Vejle, Denmark

Nordics

Our location in Denmark is responsible for our customers in the Scandinavian market. In addition, the production of our Healthy Snack products takes place here.

Email: info-dk@lifebrands.dk

Nashville, USA

North America

Our office in Nashville focuses on our brand Revolution Tea and is responsible for brand management and sales – Canada is also supported from here.

Email: info@lifebrands.us

Sydney, Australia

Oceania

Our office in Sydney focuses on our innovative Ready2Drink solutions and is responsible for brand management and sales – New Zealand and Indonesia are also supported from here.

Email: info@lifebrands.au

Unsere Zertifikate

Our services

Private label

You want to build your own brand – we provide the recipe

From the first vision to the finished product, we accompany you in the development of your individual product line. Whether organic tea, specialty coffee or modern latte instant mixes, we create brands with contemporary recipes using the latest food technologies and consumer needs.

Request private label

Our brands

We offer a portfolio of our own brands in our core disciplines of coffee, tea, instant and healthy snacks.

Strategically positioned for different target groups and price segments. Our brands are developed for the retail, hotel and catering industries and deliver strong rotations. Each line follows a clear brand core with high quality standards.

Inquire about our brands

Industrial brands

Do you want to expand your distribution in Europe, the USA or Oceania?

Lifebrands has a strong network of customers in retail and gastronomy. Our customers include the heavyweights in the industry.

With our efficient logistics and distribution, we reliably bring your products to the point of sale.

Request distribution